TGIF: Little Oven
By Melissa
I hope you picked up a copy of today's TGIF. Two months ago, I did a review and a blog gallery about the Little Oven on King Street. At the time, I didn't realize the impact the blog would have!
This place had been open in my neighborhood for two years, and I never noticed it. Apparently, no one else did, either. One day, attorney Mike Schwartz decided that he wanted more people to know about this place--to keep it alive, and preserve the charm of the neighborhood. He brought Councilman Donovan Delacruz, who fell in love with the Little Oven and made me try it.

Caramelized banana split photo by @Watarigoro
How can you not fall in love with such good looking desserts? I found myself Twitpic'ing (posting photos to the web via Twitter.com) everything I ate, and people stalking following me started to take notice.

Coffee cake photo by @Watarigoro
Soon, a wave of Twitter people wanted in on the dessert action.

As you can see, the desserts don't just taste good, they photograph well. Shutterbugs started showing up just to salivate over the food p0rn. When they posted their photos, more people saw what Little Oven offered, and it became an ongoing cycle.

Now, the once-sleepy Little Oven has steady business every night that it's open (Wednesday through Saturday, 7 p.m. to midnight), filled with hip young people, Bohemian older people, and families.

Thursday nights are exceptionally busy--almost resembling a club-like atmosphere, as you can see above--as groups of avid Twitter-ers come and go throughout the night, always filling the place. If you want to see & be seen, Thursday nights are the nights to go! Different people come each time, and for many, it's the first time they're meeting the others that they follow online.
It got so overwhelmingly busy at one point, that Jennifer Lieu and I stepped up to help Joyce Harada with waitressing. (Remember the show "Alice," with Mel's Diner? I'm Flo.)
The collage, below, is a random snapshot of random people doing random things on a random Thursday evening at Little Oven. For those of you NOT on Twitter, such a scene may be intimidating. I'd recommend you go on Wednesdays, Fridays, or Saturdays!

Scenes from Little Oven
Anyway, take a look at today's TGIF and let me know what you think. Better yet, stop by Little Oven one day and try the desserts yourself! Tell them that Melissa sent you.
Little Oven
1467 South King Street, Unit 1-A (Next to the Mobi Store; if you hit Kaheka Street, you've gone too far)
Phone: (808) 947-6836
Open Wednesday - Saturday, 7 p.m. to Midnight



Urban Mix Plate





May 22nd, 2009 at 7:42 am
I drool every time you post pictures from the desserts you eat! I hope to make it soon!
May 22nd, 2009 at 9:38 am
Melissa,
I can't believe I haven't been to Little Oven yet! The photos look amazing and the crowd that gathers there looks like a fun bunch. It pains me to see all the Tweeting and photos shared when everyone is there. YUM! Must. Get. There. Soon!
Nate
May 22nd, 2009 at 9:59 am
Maybe we'll go this Saturday. Micah would love this place!
May 22nd, 2009 at 10:09 am
Could NOT have been said any BETTER!
I HEART The Little Oven!
May 22nd, 2009 at 11:01 am
Food!!!!!
Rat's, I'm not into eating deserts
Nice pics tho
NKHEA....will wait for uda food pics
May 22nd, 2009 at 11:03 am
NKHEA....no check his spelling
May 22nd, 2009 at 11:58 am
Melissa,
It was a pleasure to finally get to meet you in person last night.
Little Oven's desserts look great...I have to visit them when I'm in the area. I can't wait to bite into the Red Velvet cupcake!
May 22nd, 2009 at 1:02 pm
Melissa lol, when I saw little oven, I expected a small pizzaria. Not a bakery
What a nice tweet spot. Meet all your
stalkerspals. Just found out my nephew is a lurker on this blog. But at least I got to meet you IRL.(de-nephew, If you reading, say hello
)
Oh yeah, nice job on the pix and kudos to you and Jennifer for helping out Joyce. See what you guys did? Packed house. Good job!
May 22nd, 2009 at 4:01 pm
OK, everyone, you do need to go there!! Maybe you'll get to eat with The Beautiful People, ha ha.
Warrior Dave, it was great to meet you IRL last night!
May 22nd, 2009 at 4:01 pm
Wow! I want to eat everything pictured. I hope I'm lucky to be there when the waffle dog and banana dog are available. I gotta start Twittering. (I only learned today--from here, Metromix and the PBN--about the food connection).
May 24th, 2009 at 11:37 am
You young twits better keep the place hopping, 'cause us ol' fut twits gotta take a pass on the sugar and carbs. Rats. Rats. Rats.
May 25th, 2009 at 11:40 pm
Wow, look at all the beautiful people at Little Oven!! And I'm honored to have my name mentioned along with Porn hahahaha! It's always a great time when we go, great desserts and good friends, what could be better
May 26th, 2009 at 8:19 am
I LOVE LITTLE OVEN! The TGIF article was excellent along with this blog! I think that you capture the ambiance along with the desserts VERY well! I cannot wait to go on Wednesday and I will be able to enjoy a nice milkshake which I have not had in a while!
Keep up the great work! PS- Love the Food Porn...rather Dessert porn!